Back Forty Marketing Scorecard — How Strong Is Your Marketing Foundation?
Score your rural or agricultural business on the seven marketing fundamentals that separate consistent growth from inconsistent results. Free. Takes about three minutes.
Ready to Talk?
Schedule a free 30-minute discovery call. No pitch — just honest advice on what it takes to grow your market.
The Seven Marketing Pillars
The Back Forty Marketing Scorecard measures your business across seven areas that determine whether marketing produces predictable growth or inconsistent results.
- Economics — Customer lifetime value, acquisition cost clarity, and pricing confidence.
- Position — How clearly your market position and differentiation are defined and communicated.
- Visibility — How consistently new prospects discover your business through search, referral, and content.
- Conversion — Whether your website, landing pages, and lead capture are actually working.
- Response — How quickly and consistently your team follows up with new prospects.
- Proof — The volume, recency, and visibility of your reviews, testimonials, and case studies.
- Capacity — Whether marketing gets consistent time, budget, and attention to produce results.
Who This Is For
Ranches, farms, agricultural businesses, western brands, barn builders, fencing and land services, rural home services, rural construction businesses, hunting operations, and any business that markets to rural buyers or rural communities in the United States.
How It Works
Answer two questions per pillar — fourteen questions total. Takes about three minutes. You'll receive a score from 0 to 100, a breakdown by pillar, and a specific starting point based on where your biggest gaps are. Free, with no credit card required.
Take the Back Forty Marketing Scorecard — free, about three minutes.