# Back Forty Performance Marketing > Marketing built for the businesses that keep the country working. Back Forty Performance provides strategy, campaigns, content, digital systems, and creative support for ranches, agricultural businesses, Western brands, barn builders, and rural companies. ## Key Pages - [Home](https://backfortyperformance.com/): Overview of Back Forty Performance Marketing and the industries we serve. - [Who We Help](https://backfortyperformance.com/who-we-help): Ranches, livestock operations, direct-to-consumer meat brands, farms, agricultural businesses, Western lifestyle brands, e-commerce, barn builders, fencing and land services, and rural professional services. - [CornerPost™](https://backfortyperformance.com/cornerpost): The CornerPost™ Assessment — a structured marketing diagnostic built exclusively for agriculture, ranching, and Western businesses. Identifies where marketing is losing ground and provides a prioritized roadmap. - [Services](https://backfortyperformance.com/services): Marketing strategy and leadership, ongoing marketing partnerships, campaign development, websites and e-commerce, and brand strategy and creative. - [Pricing](https://backfortyperformance.com/pricing): Transparent pricing for all service tiers from one-time assessments to ongoing partnerships. - [About](https://backfortyperformance.com/about): Our team, background, and approach to rural and agricultural marketing. - [Resources](https://backfortyperformance.com/resources): Free guides, templates, checklists, reports, and toolkits for agricultural and rural businesses. - [Case Studies](https://backfortyperformance.com/case-studies): Results and client examples from agricultural, ranching, and Western businesses. - [Locations](https://backfortyperformance.com/locations): Markets and regions we serve across rural America. - [Contact](https://backfortyperformance.com/contact): Start a conversation or request a marketing plan. ## About Back Forty Performance Marketing Back Forty Performance Marketing is a rural and agricultural marketing agency based in the Texas Hill Country. We serve farms, ranches, livestock operations, Western brands, barn builders, fencing companies, agricultural retailers, and rural professional services. Our tagline: "Marketing built for the businesses that keep the country working." We believe great marketing for rural businesses is earned through deep industry knowledge and plain-spoken communication — not by applying urban marketing playbooks to an audience that will see through them in a second. ### Contact - Email: hello@backfortyperformance.com - Phone: 830-289-3480 - Location: Texas Hill Country - Website: https://backfortyperformance.com --- ## Services ### CornerPost™ Assessment A structured marketing diagnostic built for agriculture, ranching, and Western businesses. Covers market position and differentiation, customer acquisition audit, channel-by-channel evaluation, a prioritized roadmap, a written assessment report, and a 90-minute review session. ### Marketing Strategy & Leadership Assessments, market strategy, positioning, planning, and fractional marketing leadership for rural and agricultural businesses. ### Ongoing Marketing Partnerships Three tiers of ongoing marketing management: **Partnership — Essentials** — Starting at $1,500/month (3-month minimum) Monthly strategy and priorities, email marketing, social and content direction, basic digital advertising, monthly performance review, dedicated account manager. **Partnership — Growth** — Starting at $2,750/month (3-month minimum) Monthly strategy session and quarterly planning, campaign development and management, email and content marketing, paid advertising management, website optimization, creative production, lead tracking and reporting, dedicated account manager. **Partnership — Full Service** — Starting at $4,500/month (3-month minimum) Fractional marketing director, full campaign planning and management, multi-channel advertising, email, content, and social management, brand and creative production, website management, lead generation systems, monthly reporting and strategy review. ### Campaigns & Launches — Starting at $2,500 per campaign Strategic campaign support for bull sales, product launches, seasonal promotions, and events. Includes campaign strategy, landing page, email sequence, paid advertising management, creative, and post-campaign review. ### Marketing Foundation — Starting at $3,500 (one-time) For businesses starting from the ground up. Covers positioning and messaging development, core marketing strategy, website or landing page, email foundation and templates, 90-day marketing calendar, and tracking and analytics setup. ### Marketing Assessment — $1,500 (one-time) A standalone marketing assessment for businesses that want an honest outside perspective. Delivered within 2–3 weeks. Includes market and competitor review, audit of current marketing and digital presence, customer and messaging analysis, priority recommendations, written assessment report, and 60-minute review call. ### Websites & E-commerce — Starting at $5,000 Conversion-focused websites built for agricultural and rural businesses. WordPress or Shopify. Includes strategy and user journey, copywriting and messaging, responsive design, lead-generation forms, SEO foundations, analytics setup, and 30-day support. ### Branding & Creative — Starting at $3,500 Brand strategy and visual identity for businesses entering a new market or that have outgrown their original brand. Includes brand strategy and positioning, messaging and voice guidelines, logo system, color and typography, brand standards document, and core marketing files. --- ## Who We Help ### Ranches & Livestock Operations Seedstock operations, cattle producers, direct-to-consumer meat brands, equine businesses, processors, and other livestock enterprises. We build the digital presence, campaign systems, and ongoing marketing that lets your reputation reach buyers you have not met yet. ### Direct-to-Consumer Meat Brands Farm-direct beef, pork, lamb, and specialty meat businesses selling online, at farmers markets, or through CSA programs. We build e-commerce systems, email retention programs, and paid campaigns that turn first-time buyers into loyal customers. ### Farms & Agricultural Businesses Producers, retailers, associations, suppliers, and companies helping agriculture move forward. We build year-round marketing calendars, digital advertising systems, and measurement frameworks that turn seasonal businesses into consistent performers. ### Western & Rural Lifestyle Brands Tack, rope, apparel, equipment, outdoor, lifestyle, and consumer-product companies serving Western and rural markets. We build full-funnel marketing systems — creative that connects with Western buyers, advertising that reaches them at scale, and email programs that build long-term loyalty. ### Western & Ag E-Commerce Online stores selling western and agricultural products. Strategy, advertising, and retention marketing for digital-first agricultural businesses. ### Barn Builders & Rural Contractors Barn builders, agricultural contractors, rural developers, and companies improving working properties. We build lead-generation systems — websites, Google advertising, social campaigns, and follow-up sequences — that fill the pipeline consistently. ### Fencing & Land Services Agricultural fencing, land clearing, excavation, livestock infrastructure, and property-service businesses. We build local digital presence and targeted campaigns that reach rural landowners in your service area when they are ready to hire. ### Rural Professional Services Veterinarians, agricultural lenders, rural real estate companies, consultants, haulers, and other specialized providers serving rural markets. ### Rural Businesses Small and medium rural businesses outside of production agriculture — feed stores, rural retailers, rural service companies, and community businesses. We build local digital presence, Google advertising, and lead generation systems that bring in consistent customer flow. ### Hunting Operations & Outfitters Guided hunting operations, outfitters, lodges, and sporting properties. We build booking-focused marketing systems — SEO, campaigns, and digital presence — that fill next season's calendar with qualified clients. --- ## Free Resources Back Forty offers a library of free guides, templates, checklists, reports, and toolkits for agricultural and rural businesses. All available at https://backfortyperformance.com/resources — free to download after providing your name and email. ### The Ag Business Facebook Ads Playbook (Guide) URL: https://backfortyperformance.com/resources/ag-business-facebook-ads-playbook Run Facebook Ads That Actually Work for Your Ag Business A step-by-step guide to running profitable Facebook and Instagram ad campaigns for agricultural businesses. Covers audience targeting, creative that resonates with ag buyers, seasonal campaign planning, and how to measure ROAS on the farm side. - Why most ag businesses waste ad spend on the wrong audiences - The exact targeting settings that reach buyers in your market - Seasonal campaign strategy built around ag buying cycles - Creative that resonates with farmers, ranchers, and rural consumers - How to measure ROAS and know if your ads are actually working ### Seasonal Marketing Calendar for Farm & Ranch Businesses (Template) URL: https://backfortyperformance.com/resources/seasonal-marketing-calendar A Marketing Calendar Built Around How Ag Businesses Actually Operate A month-by-month marketing calendar built around agricultural buying cycles — planting season, calving, harvest, breeding, and the off-season. Includes campaign ideas, email themes, and content topics for each key period. - Month-by-month marketing themes tied to agricultural buying cycles - Campaign ideas for planting season, calving, harvest, and the off-season - Email subject lines and content topics for each key period of the year - Social media themes that connect with rural audiences year-round - A planning framework you can adapt to your specific operation ### The Agricultural Business SEO Checklist (Checklist) URL: https://backfortyperformance.com/resources/ag-seo-checklist 27 Actions to Help Local Buyers Find Your Ag Business Online 27 specific actions to improve your agricultural business's visibility in local and regional search results. Covers Google Business Profile optimization, on-page SEO, local citations, and review generation — no technical background required. - Google Business Profile optimization for ag and rural markets - On-page SEO actions you can complete without a developer - Local citation building to strengthen your regional presence - Review generation strategies that actually work for rural businesses - A prioritized checklist so you know exactly where to start first ### 2025 Digital Marketing Benchmark Report: Ag & Western Brands (Report) URL: https://backfortyperformance.com/resources/ag-marketing-benchmarks-2025 What Are Ag and Western Brands Actually Spending on Digital — and What Are They Getting? What are the top ag and Western businesses spending on digital marketing, and what are they getting for it? This benchmark report covers average ROAS by channel, email open rate benchmarks, SEO investment levels, and what separates the top performers from the rest of the field. - Average ROAS by channel for ag and western businesses - Email open rate benchmarks across the agricultural industry - How much top-performing ag brands invest in SEO vs paid media - The digital marketing gaps that consistently separate leaders from laggards - Data-backed priorities for 2025 marketing planning ### The Ranch & Dealer Email Marketing Toolkit (Toolkit) URL: https://backfortyperformance.com/resources/ranch-dealer-email-toolkit Launch a Professional Email Program for Your Ag Business — This Week Everything you need to launch a professional email program for your ag business: 8 proven subject line templates, 5 email sequence outlines (welcome, seasonal promotion, re-engagement, post-purchase, referral request), and a content calendar framework tailored to agricultural buying cycles. - 8 proven subject line templates for farm, ranch, and dealer businesses - 5 complete email sequences: welcome, seasonal, re-engagement, post-purchase, referral - A content calendar framework built around ag buying cycles - Simple segmentation strategies to send the right message to the right list - Copy guidelines that sound like a person, not a marketing department