Your buyers are searching. Make sure they find you first.
Search is where intent lives. When a buyer looks for a ranch supply store, a custom fence contractor, or a direct-to-consumer beef operation, Google is where they start. Back Forty builds search and local visibility programs that put agricultural, ranching, and rural businesses in front of those buyers at the right moment.
The Challenge
<p>Most agricultural, ranching, western lifestyle, and rural businesses are invisible in search. Their website doesn't rank for the terms their buyers use. Their Google Business Profile is unclaimed or incomplete. Rural and western buyers search differently than urban markets — specific, localized terms, on mobile, looking at Google Maps first.</p>
How We Help
<p>Back Forty builds search and local visibility programs that combine organic SEO, Google Ads, and local search optimization — prioritized based on where your buyers are looking and what the fastest path to qualified traffic looks like for your specific market.</p>
Who This Is For
<p>Search and visibility programs are right for agricultural, ranching, western lifestyle, and rural businesses where buyers look online before they call — contractors, supply businesses, direct-to-consumer brands, veterinary services, equipment dealers, and any operation where location and service-area search matters.</p>
Benefits
- Consistent inbound traffic from buyers actively looking for what you offer
- Google Business Profile optimized to show up in local map results
- Search rankings built on keywords your specific buyers actually use
- Google Ads campaigns that target buyers with demonstrated purchase intent
- Content strategy that builds search authority over time
Our Process
- Search audit — keyword research, competitive ranking analysis, and local visibility assessment
- Program design — prioritize organic SEO, local search, and/or paid search
- Technical SEO foundation — site speed, structure, and indexing issues resolved
- Ongoing execution — content, link building, profile optimization, and campaign management
What You Get
- Search and visibility audit with gap analysis
- Keyword strategy built around how your buyers actually search in rural markets
- Google Business Profile optimization and local SEO setup
- On-page SEO implementation across your website
- Google Ads campaign setup and management (if included)
- Monthly search performance report with rankings, traffic, and lead attribution
Frequently Asked Questions
- How long does SEO take to produce results?
- Organic SEO typically produces measurable ranking improvements in 3 to 6 months. Local SEO can show results faster — often within 4 to 8 weeks of optimization.
- Should we do SEO or Google Ads first?
- Often both. Google Ads produce immediate traffic while organic SEO builds over time.
- Our business serves a rural area with low search volume. Is SEO worth it?
- Often more so. Low-competition rural markets are frequently easier to rank in, and being first is especially valuable.
Ready to Talk?
Schedule a free 30-minute discovery call. No pitch — just honest advice on what it takes to grow your market.