Packaging is the last marketing touchpoint before the purchase — and the first after it.
For direct-to-consumer agricultural, ranch, and western brands, packaging is not a logistics problem. It's a marketing problem. Great packaging earns the purchase, earns the share, and earns the repeat order.
The Challenge
<p>Direct-to-consumer agricultural and western brands are competing with premium brands that spend millions on packaging research and design. A ranch or western business selling direct has to tell a compelling story, communicate quality, and stand out — often without a dedicated design team.</p>
How We Help
<p>Back Forty designs packaging for direct-to-consumer agricultural, western lifestyle, and rural brands that communicates the story behind the product in a way that earns the consumer's trust and justifies the premium price.</p>
Who This Is For
<p>Packaging design is right for any direct-to-consumer agricultural food brand, farm-direct operation, western lifestyle product company, or rural product business that sells physical products — whether launching, scaling, or updating existing packaging.</p>
Benefits
- Packaging that communicates premium quality and earns the consumer's trust
- Story-forward design that differentiates from commodity alternatives
- Production-ready files that work with your print and fulfillment vendors
- Packaging that photographs well and earns organic social sharing
- Consistent brand application across every SKU and format
Our Process
- Packaging brief: product details, sales channels, production constraints, and brand objectives
- Concept development with design directions for review
- Refinement and finalization of the selected direction
- Production-ready file delivery with vendor specifications
What You Get
- Packaging design for all required SKUs and formats
- Production-ready print files with bleeds and color specifications
- Digital mockups for photography and presentation
- Brand standards application for packaging context
- Vendor direction and print spec sheet
Frequently Asked Questions
- Do you handle print production as well as design?
- We deliver production-ready files and vendor-ready specifications, and can recommend print vendors.
- Can you design for multiple packaging formats at once?
- Yes. We design the system across formats to ensure consistency while accounting for the different layout requirements of each.
Ready to Talk?
Schedule a free 30-minute discovery call. No pitch — just honest advice on what it takes to grow your market.