You can't improve what you can't measure.
Most agricultural, ranching, and rural business owners are making marketing decisions based on gut feel and vendor reports full of metrics that don't connect to revenue. Back Forty builds the measurement systems that show you what's actually working.
The Challenge
<p>Marketing vendors are great at reporting on the metrics they control: clicks, impressions, open rates, follower counts. What they're not great at is connecting those metrics to the ones that matter to you: leads, sales, and revenue.</p>
How We Help
<p>Back Forty builds marketing measurement systems that connect your marketing activity to business outcomes — defining the right KPIs for your specific business and market, setting up the tracking infrastructure to capture them, and building reporting that gives you a clear picture of what's working.</p>
Who This Is For
<p>Measurement and reporting is right for any agricultural, ranching, or rural business investing more than a few thousand dollars per month in marketing — especially businesses with multiple channels running and no clear way to understand what each one is contributing.</p>
Benefits
- Clear visibility into which marketing channels are producing leads and revenue
- A dashboard that shows the numbers that actually matter
- The ability to make confident investment decisions based on real data
- Vendor accountability — specific outcomes they're responsible for
- Baseline data that makes every future marketing decision smarter
Our Process
- Define the right KPIs: what does marketing success actually look like?
- Audit current tracking setup and close the measurement gaps
- Build the reporting infrastructure
- Deliver the dashboard and reporting cadence your team will actually use
What You Get
- KPI framework specific to your business and marketing objectives
- Analytics and conversion tracking setup and audit
- Marketing dashboard with the metrics that matter
- Monthly reporting template
- Attribution model recommendation for your channels
Frequently Asked Questions
- We use Google Analytics. Isn't that enough?
- Google Analytics is a tool. A measurement framework is a system — the right goals configured, the right events tracked, and reporting built so you're reading the right numbers.
- How often will we get reports?
- Typically monthly for full reviews with a weekly snapshot for key metrics.
Ready to Talk?
Schedule a free 30-minute discovery call. No pitch — just honest advice on what it takes to grow your market.