You can't market to buyers you don't understand.
Agricultural, ranching, and rural buyers make decisions differently than urban markets. Before spending on campaigns, ads, or content, you need a clear picture of who your best customers are, why they buy, and what actually moves them to act.
The Challenge
<p>Most agricultural, ranching, and rural businesses market based on instinct — what worked in the past, what a vendor recommended, or what competitors appear to be doing. The result is marketing that feels generic, misses the real buyer, and produces inconsistent results.</p>
How We Help
<p>Market and customer strategy is the foundation that everything else in your marketing is built on. Back Forty develops a rigorous understanding of your market — who your best customers are, what triggers them to look for a solution, how they evaluate options, and what makes your business the right choice.</p>
Who This Is For
<p>Market and customer strategy is the right starting point for agricultural, ranching, western lifestyle, and rural businesses that are growing, repositioning, entering new markets, or have never formally defined who their best customer is and why they buy.</p>
Benefits
- Clear definition of your highest-value customer segments
- Understanding of what actually drives the buy decision in your market
- A competitive positioning that makes your business the obvious choice
- Messaging framework grounded in how buyers actually think and talk
- Marketing investment allocated to the channels your buyers actually use
Our Process
- Customer research and interviews to understand buying behavior and decision triggers
- Competitive analysis to map the landscape and identify positioning opportunities
- Develop ideal customer profiles and market segmentation
- Build the positioning and messaging framework your marketing will be built on
What You Get
- Ideal customer profile(s) with behavior and decision-trigger mapping
- Competitive positioning analysis
- Messaging framework with key proof points and differentiators
- Channel strategy recommendation based on your market
- Market opportunity summary
Frequently Asked Questions
- How is this different from a marketing plan?
- A marketing plan describes what you're going to do. Market and customer strategy defines who you're doing it for and why they should choose you. One without the other produces activity — not results.
- How long does this engagement take?
- Typically four to six weeks for a standalone strategy engagement, depending on the complexity of your market.
Ready to Talk?
Schedule a free 30-minute discovery call. No pitch — just honest advice on what it takes to grow your market.