Stop waiting for the phone to ring. Build a system that fills the pipeline.
Referrals are great — until there aren't enough of them. Back Forty builds lead-generation systems for agricultural, ranching, and rural businesses that produce qualified inbound leads consistently, not just when you get lucky.
The Challenge
<p>Most agricultural, ranching, and rural businesses get new customers one of three ways: referrals, repeat business, or cold outreach. All three depend on something happening that you don't control. A lead-generation system changes the equation.</p>
How We Help
<p>Back Forty builds lead-generation systems using the combination of channels that fit the market: search engine optimization, paid search advertising, local search visibility, landing pages, and lead capture — all connected and measured so you know what's working.</p>
Who This Is For
<p>Lead-generation systems are right for agricultural, ranching, western lifestyle, and rural service businesses that have something worth selling, a service area, and a goal to grow beyond what referrals alone can produce.</p>
Benefits
- Consistent inbound leads from buyers actively looking for your services
- A pipeline that doesn't depend on referrals or cold outreach
- Lead quality that matches your ideal customer profile
- Infrastructure that compounds — more leads over time
- Clear measurement of cost per lead and return on marketing investment
Our Process
- Lead audit: where are your current leads coming from?
- System design: which channels to use, how to convert, and how to measure
- Infrastructure build: SEO, landing pages, ads, forms, and CRM integration
- Ongoing management and optimization with monthly reporting
What You Get
- Lead generation strategy with channel mix and conversion architecture
- Landing page(s) optimized for lead capture
- SEO foundation and/or paid search campaign
- Lead capture, notification, and CRM integration
- Monthly lead report with volume, quality, and cost-per-lead data
Frequently Asked Questions
- How long until we start seeing leads?
- Paid search can start delivering leads in 30 to 60 days. SEO compounds over 3 to 12 months.
- Do you handle the lead follow-up, or just the generation?
- We handle generation and can set up automated initial follow-up. The sales conversation is yours.
Ready to Talk?
Schedule a free 30-minute discovery call. No pitch — just honest advice on what it takes to grow your market.