Sending traffic to your homepage is leaving leads on the table.
Every marketing dollar you spend driving traffic to a page that wasn't built to convert is a marketing dollar wasted. Back Forty builds landing pages that match the ad, the audience, and the offer — and turn clicks into qualified leads.
The Challenge
<p>Most agricultural, ranching, and rural businesses run ads that send traffic to their homepage — exactly the wrong place to send a buyer who just clicked on a specific offer. Without landing pages matched to your campaigns, you're paying for traffic that doesn't convert.</p>
How We Help
<p>Back Forty builds conversion-focused landing pages for agricultural, ranching, and rural businesses that match the intent of the ad and the expectations of the buyer. Every element is built around a single objective: getting the right buyer to take the next step.</p>
Who This Is For
<p>Landing pages are right for any agricultural, ranching, western lifestyle, or rural business running paid advertising, launching a new service or product, or driving traffic to a specific offer through any channel.</p>
Benefits
- Lower cost per lead from existing ad spend
- Better-quality leads because the page qualifies buyers before they convert
- Messaging consistency from ad click to conversion
- A/B testing infrastructure to continuously improve conversion rate
- Fast launch — landing pages can be live in days, not weeks
Our Process
- Brief: the campaign objective, the buyer, the offer, and the expected traffic source
- Copy and design development
- Build and integrate with your CRM or email platform
- Launch, tracking configuration, and A/B test setup
What You Get
- Landing page copywriting and design
- Mobile-optimized development
- Form integration with CRM or email platform
- Conversion tracking and analytics configuration
- A/B test setup for ongoing optimization
Frequently Asked Questions
- How quickly can a landing page be built?
- Typically 5 to 10 business days from brief to launch, depending on complexity.
- How do we know if the landing page is working?
- Conversion rate is the primary metric. We set up tracking and benchmarks from launch and run tests to improve over time.
Ready to Talk?
Schedule a free 30-minute discovery call. No pitch — just honest advice on what it takes to grow your market.