Before you spend on marketing, know exactly where you're going.
Most agricultural, ranching, and rural businesses skip strategy and go straight to execution — a new website, some ads, a social push. Without clear positioning, a defined market, and a plan tied to your seasons and revenue goals, execution is expensive guesswork.
The Challenge
<p>Agricultural, ranching, western lifestyle, and rural businesses face a common pattern: they try marketing activities without a strategic foundation, get inconsistent results, and conclude that marketing doesn't work for their type of business. Marketing works. Strategy is what makes it work.</p>
How We Help
<p>Back Forty's growth strategy work builds the foundation your marketing needs: a clear understanding of your market, a defensible competitive position, messaging your best buyers respond to, and a prioritized plan aligned to your seasons and revenue goals.</p>
Who This Is For
<p>Growth strategy is the right starting point for agricultural, ranching, western lifestyle, and rural businesses that are investing meaningfully in marketing and want to make sure that investment is going in the right direction.</p>
Benefits
- A clear picture of who your best customers are and why they buy from you
- A competitive position your marketing is built on — not assembled around
- Messaging that resonates with your specific buyers
- A prioritized 90-day plan tied to your revenue goals and seasonal windows
- Confidence to invest in execution because the strategy is sound
Our Process
- Market and customer research — understanding your buyers, your competition, and where the real opportunity is
- Positioning and messaging development — defining what you stand for
- Annual and quarterly planning — building a seasonal marketing plan tied to your objectives
- Strategy delivery and team alignment — a working framework, not just a document
What You Get
- Ideal customer profile with decision-trigger mapping
- Competitive positioning analysis and differentiation framework
- Core messaging framework with key proof points
- Annual marketing plan with quarterly milestones and budget guidance
- Marketing KPI framework
Frequently Asked Questions
- How is growth strategy different from a marketing plan?
- A marketing plan describes what you're going to do. Growth strategy defines who you're doing it for, why they should choose you, and what the right activities are — in priority order.
- How long does a strategy engagement take?
- A full growth strategy engagement typically runs four to eight weeks depending on market complexity.
- Do you do the execution as well?
- Yes. Most clients move from growth strategy into an ongoing marketing management engagement where Back Forty executes against the plan we built together.
Ready to Talk?
Schedule a free 30-minute discovery call. No pitch — just honest advice on what it takes to grow your market.