Senior marketing leadership. Without the full-time hire.
Most agricultural, ranching, and rural businesses can't justify a full-time VP of Marketing. But they need the strategic direction one provides — someone who sets priorities, manages vendors, holds the plan, and makes sure every marketing dollar is working toward the right goal.
The Challenge
<p>As agricultural, ranching, and rural businesses grow, marketing complexity grows with them. More channels, more vendors, more campaigns, more content — and no one with the experience and authority to coordinate it all.</p>
How We Help
<p>Back Forty's fractional marketing leadership engagement gives your business access to senior marketing strategy and decision-making on a part-time basis. We function as your head of marketing — setting strategy, managing vendors, reviewing performance, and keeping marketing accountable to your business objectives.</p>
Who This Is For
<p>Fractional marketing leadership is right for agricultural, ranching, western lifestyle, and rural businesses that have outgrown doing marketing entirely in-house, but aren't ready for or don't need a full-time hire.</p>
Benefits
- Senior-level marketing decision-making without a full-time salary
- Coordinated marketing across all channels and vendors
- Strategy that stays connected to your actual revenue objectives
- Someone accountable for marketing performance — not just activity
- Vendor management, performance review, and prioritization handled
Our Process
- Marketing audit and strategy alignment
- Establish the operating rhythm: regular touchpoints, reporting cadence
- Set quarterly priorities and manage execution
- Monthly performance review with recommendations
What You Get
- Monthly strategy sessions with documentation
- Quarterly marketing reviews with performance analysis
- Vendor coordination and performance management
- Marketing KPI dashboard and reporting
- Annual planning facilitation
Frequently Asked Questions
- How many hours per month is the fractional engagement?
- Typically 8 to 20 hours per month depending on the complexity of your marketing.
- How is this different from hiring a marketing agency?
- An agency executes specific deliverables. Fractional leadership provides strategic direction across everything — including managing your agencies and vendors.
Ready to Talk?
Schedule a free 30-minute discovery call. No pitch — just honest advice on what it takes to grow your market.