The buyers who've done business with you are your best source of future revenue.
Email is the highest-ROI marketing channel in agriculture and ranching — when it's done right. Back Forty builds email programs that stay in front of your buyers between seasons, build genuine relationships, and drive action when it counts.
The Challenge
<p>Most agricultural, ranching, and rural businesses have an email list. Very few have an email program. Without a real email program, your list depreciates. People forget you exist. And buyers who would have come back quietly go to a competitor who stayed in touch.</p>
How We Help
<p>Back Forty builds email marketing programs for agricultural, ranching, and rural businesses that build real relationships with buyers — year-round visibility that warms audiences before sale season, post-purchase sequences that turn first-time buyers into repeat customers, and campaigns timed to your seasons and sales calendar.</p>
Who This Is For
<p>Email marketing is right for any agricultural, ranching, or rural business that has a customer list — even a small one — and a desire to build more consistent revenue from it.</p>
Benefits
- Buyers who stay engaged with your operation between purchase cycles
- Sale season campaigns that open to warm, ready audiences
- Automated sequences that follow up without you thinking about it
- Email as a revenue driver, not just an announcement channel
- Performance data that shows exactly which emails drive results
Our Process
- Email audit: platform, list health, current performance, and gaps
- Program strategy: campaign types, sending cadence, and automation map
- Template design and copy development
- Deployment, testing, and ongoing optimization
What You Get
- Email strategy and program architecture
- Monthly email campaigns — strategy, copywriting, design, and deployment
- Automated sequences (welcome, post-purchase, pre-sale, win-back)
- List health maintenance and segmentation
- Monthly performance report
Frequently Asked Questions
- We only have 200 people on our list. Is that enough to work with?
- Yes. List size matters less than list quality. A 200-person list of active buyers is worth more than a 2,000-person list of unengaged contacts.
- How often should we send?
- Most agricultural and rural businesses perform best with a consistent monthly newsletter plus campaign-specific sends around key events.
Ready to Talk?
Schedule a free 30-minute discovery call. No pitch — just honest advice on what it takes to grow your market.