If you don't know where your leads come from, you can't build on what's working.
Most agricultural, ranching, and rural businesses track leads in spreadsheets, inboxes, and memory. Back Forty helps you implement the right CRM — set up correctly — so you can follow up faster, close more deals, and trace every sale back to the marketing that produced it.
The Challenge
<p>Agricultural, ranching, and rural businesses lose deals in the follow-up. A lead comes in, gets answered when there's time, and if they don't close immediately, they fall out of view.</p>
How We Help
<p>Back Forty helps agricultural, ranching, and rural businesses select, configure, and use a CRM system that fits their process — without overcomplicating it. We set up lead capture from your website and marketing channels, configure the pipeline stages, and train your team to actually use it.</p>
Who This Is For
<p>CRM and lead tracking is right for any agricultural, ranching, western lifestyle, or rural business that receives inbound leads and wants to manage the follow-up and close process more systematically.</p>
Benefits
- Every lead captured and tracked from first contact through close
- Follow-up that happens on schedule instead of when you remember
- Clear visibility into where leads are in the pipeline
- Marketing attribution that shows which sources produce your best customers
- A sales process that scales without depending on individual memory
Our Process
- Process mapping: how do leads come in, how do you follow up, and how do you close?
- CRM selection and configuration matched to your process
- Lead capture and website form integration
- Team training and adoption support
What You Get
- CRM platform recommendation and configuration
- Pipeline setup matched to your sales process
- Lead capture and website form integration
- Marketing attribution configuration
- Team training documentation and session
Frequently Asked Questions
- Which CRM do you recommend?
- For most agricultural and rural service businesses, HubSpot CRM (free tier) or GoHighLevel are solid starting points.
- Can you integrate the CRM with our website and marketing tools?
- Yes. Integration between your website forms, email marketing platform, and CRM is a core part of the setup.
Ready to Talk?
Schedule a free 30-minute discovery call. No pitch — just honest advice on what it takes to grow your market.