Stop guessing. Start with a clear diagnosis of your marketing.
Most agricultural, ranching, and rural businesses have tried marketing — a website, some ads, a logo — without ever getting an honest, expert-level evaluation of what's actually working. The CornerPost™ Assessment fixes that.
The Challenge
<p>Most rural business owners know their marketing isn't performing the way it should. Revenue is inconsistent, the website isn't generating leads, and it's hard to know which activities are actually driving results — if any of them are.</p><p>The temptation is to keep trying things: a new logo, a different ad platform, a social media push. But without a clear diagnosis, you end up treating symptoms instead of root causes — and wasting budget on solutions that don't fit the real problem.</p>
How We Help
<p>The CornerPost™ Assessment is a structured, expert-led marketing diagnostic built specifically for agriculture, ranching, livestock, western lifestyle, and rural businesses. Over the course of the engagement, we evaluate nine areas of your marketing — from positioning and messaging to website effectiveness, channel selection, and conversion systems.</p><p>The output is a prioritized roadmap: what's working, what isn't, what to fix first, and what it will cost.</p>
Who This Is For
<p>The CornerPost™ Assessment is right for established agricultural, ranching, and rural businesses that are ready to invest in marketing seriously — but want to make sure they're investing in the right things first.</p>
Benefits
- A complete picture of where your marketing is strong and where it's costing you
- Prioritized list of the highest-value improvements to make first
- Investment estimates for each recommended next step
- Independent, unbiased evaluation — not a proposal disguised as advice
- Confidence to invest in marketing knowing where the real opportunities are
Our Process
- Complete a comprehensive intake questionnaire about your business, goals, and current marketing
- We conduct an expert review of your website, messaging, channels, and competitive position
- You receive a detailed written report with findings, priorities, and investment guidance
- A 90-minute review session walks through the findings and answers your questions
What You Get
- Written CornerPost™ Assessment report (9 marketing dimensions)
- Prioritized roadmap with specific recommendations
- Investment range estimates for each recommended action
- Competitive landscape summary for your market
- 90-minute review and Q&A session
Frequently Asked Questions
- How long does the assessment take?
- From intake questionnaire to final report, typically two to three weeks, followed by a 90-minute review session.
- Is this just a pitch for your services?
- No. The assessment is an independent evaluation. The recommendations reflect what your business needs — including cases where the best answer is a different vendor, a smaller investment, or no action at all.
- What if we decide to work with Back Forty after the assessment?
- If you move forward with an ongoing engagement, the assessment investment is credited toward your first month of partnership.
Ready to Talk?
Schedule a free 30-minute discovery call. No pitch — just honest advice on what it takes to grow your market.