The sale is in six weeks. Is your marketing ready?
Bull sales, product launches, herd dispersals, and seasonal promotions don't come with second chances. Back Forty builds campaigns that start building buyer intent early, reach the right buyers through the right channels, and drive attendance and sales.
The Challenge
<p>Most agricultural and ranch businesses plan their sale or launch marketing too late. Two weeks out, they're scrambling. By then, the buyers who needed 60 days of runway to plan their attendance have already made other arrangements.</p>
How We Help
<p>Back Forty builds campaigns for agricultural, ranching, and rural businesses that start at the right time — typically 8 to 12 weeks before the sale or launch event — and build coordinated momentum across email, social, paid advertising, and print.</p>
Who This Is For
<p>Campaign development is right for agricultural, ranching, and rural businesses running any kind of time-sensitive marketing initiative: bull sales, production sales, herd dispersals, new product launches, seasonal promotions, or events.</p>
Benefits
- Campaigns built on the timeline buyers need
- Coordinated messaging across email, social, print, and paid media
- Creative that reflects the quality of the operation
- Pre-sale buyer development that builds intent before catalog day
- Post-campaign analysis to improve next season's results
Our Process
- Campaign brief: objectives, audience, timeline, budget, and channels
- Strategy and creative development
- Campaign launch and execution
- Performance monitoring and mid-campaign optimization
What You Get
- Campaign strategy and creative brief
- Email sequence — announcement, build, urgency, and follow-up
- Social content calendar with graphics and copy
- Paid advertising setup and management
- Campaign performance report
Frequently Asked Questions
- How far in advance should we start planning a bull sale campaign?
- Ideally 12 to 16 weeks before sale day.
- What's your experience with agricultural sales specifically?
- Back Forty works exclusively in agricultural, ranching, livestock, western lifestyle, and rural markets.
Ready to Talk?
Schedule a free 30-minute discovery call. No pitch — just honest advice on what it takes to grow your market.