Marketing without a plan is just expensive activity.
Agricultural and rural businesses operate on seasonal rhythms — calving, planting, sale seasons, harvest windows. Your marketing should too. Back Forty builds annual and quarterly marketing plans that align with how your business actually operates.
The Challenge
<p>Most agricultural, ranching, and rural businesses don't have a marketing plan — they have a collection of things they're doing. Without a plan tied to your seasons, objectives, and revenue goals, marketing is reactive. You're always scrambling before the sale instead of building buyer intent 90 days out.</p>
How We Help
<p>Back Forty builds annual and quarterly marketing plans that are built around how your agricultural, ranching, or rural business actually operates — accounting for seasonal peaks, sale calendars, key buyer decision windows, and revenue objectives.</p>
Who This Is For
<p>Annual and quarterly planning is right for agricultural, ranching, and rural businesses that are investing meaningfully in marketing and want to make sure that investment is coordinated, seasonal, and tied to real business objectives.</p>
Benefits
- Marketing activity aligned to your seasonal peaks and sales calendar
- A clear picture of what to do, when, and why — for the whole year
- Budget allocated based on expected return
- 90-day cycles that allow for learning and adjustment
- Consistent buyer visibility built long before the sale or busy season begins
Our Process
- Review your revenue goals, sales calendar, and seasonal business patterns
- Audit current marketing activity and performance against benchmarks
- Build the annual plan: channels, campaigns, calendar, and budget allocation
- Deliver the quarterly planning framework with built-in review cadence
What You Get
- 12-month marketing calendar with campaign milestones
- Channel-by-channel strategy with rationale and allocation
- Marketing budget framework with expected outputs and KPIs
- Quarterly planning template for ongoing review
- Priority list with expected timelines and owner assignments
Frequently Asked Questions
- How far in advance should we be planning our marketing?
- For agricultural and ranching businesses, the ideal is 90 days ahead of your key seasons or sale dates.
- Do you execute the plan or just create it?
- Both options are available. Planning is a standalone service, and Back Forty also offers ongoing marketing management that includes planning plus full execution.
Ready to Talk?
Schedule a free 30-minute discovery call. No pitch — just honest advice on what it takes to grow your market.