More data isn't the problem. Knowing what it means is.
Google Analytics gives you data. A proper analytics setup gives you answers. Back Forty builds the analytics infrastructure that shows agricultural, ranching, and rural businesses what's working, what's not, and what to do about it.
The Challenge
<p>Most agricultural, ranching, and rural businesses have Google Analytics installed on their website. Almost none of them have it configured correctly — with goals, conversion events, and attribution settings that connect website behavior to actual leads and revenue.</p>
How We Help
<p>Back Forty audits and configures the analytics stack for agricultural, ranching, and rural businesses so you're measuring what actually matters: conversions, lead sources, and return on marketing investment.</p>
Who This Is For
<p>Analytics work is right for any agricultural, ranching, or rural business investing in marketing and wanting to know what's working — especially before any major paid advertising or SEO investment.</p>
Benefits
- A clear picture of which marketing channels are producing leads and revenue
- Proper conversion tracking that goes beyond traffic and sessions
- A single dashboard that consolidates performance across all marketing channels
- Confidence to increase investment in what's working
- Data that supports marketing decisions instead of just validating hunches
Our Process
- Analytics audit: what's tracking, what's broken, and what's missing
- Configuration: GA4, Tag Manager, Search Console, and conversion events
- Dashboard build: the key metrics your business needs in one place
- Reporting documentation and team training
What You Get
- Analytics audit report with findings and fixes
- GA4 configuration with conversion events and goals
- Google Tag Manager setup for cross-platform tracking
- Marketing performance dashboard
- Monthly reporting template with interpretation guidance
Frequently Asked Questions
- We already have Google Analytics. Do we need this?
- Probably. Most installed GA implementations are missing the conversion events, goal configurations, and attribution settings that make the data useful.
- What's Google Analytics 4 and should we be using it?
- GA4 is Google's current analytics platform — the previous version was sunset in 2023.
Ready to Talk?
Schedule a free 30-minute discovery call. No pitch — just honest advice on what it takes to grow your market.